Pepe Homes manufactures a range of bathroom accessories and fittings that include bath-tubs, shower stalls, etc
While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. To this effect, the medium should offer the marketers a high degree of audience selectivity and high-quality reproduction. Which of the following advertising media would best serve the advertising purposes of Pepe Homes?
A) outdoor media
B) radio
C) magazines
D) television
E) newspapers
C
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Honda has invested $550 million in building an assembly plant in Greensburg, Indiana; IKEA spent nearly $2 billion to open stores in Russia; and South Korea's LG Electronics purchased a 58% stake in Zenith Electronics. All of these are examples of:
A) acquisition. B) licensing. C) franchising. D) FDI. E) exporting.
Marco is working on promoting his company's Glazer brand of electronic razors. The company estimates 50 million potential users and sets a target of attracting 8 percent of the market
He hopes to reach 80 percent of the potential customers with an advertising message. He would be pleased if 25 percent of the prospects that were aware, tried the Glazer. According to further estimates, 40 percent of all triers will become loyal users. If the cost of exposing 1 percent of the target population to one impression is $4500 on an average, determine the necessary advertising budget, according to the objective-and-task method.
Amortization is:
A. The process of allocating the cost of natural resources to periods when they are consumed. B. The systematic allocation of the cost of an intangible asset to expense over its estimated useful life. C. Also called depletion. D. The process of allocating to expense the cost of a plant asset to the accounting periods benefiting from its use. E. An accelerated form of expensing an asset's cost.
The Harvard School is a(n) ________ approach to antitrust policy
A) structural B) centralized C) subjective D) efficiency-based