What is a servicescape? How is it related to the retail layout problem? What are the three elements of servicescape for dealing with these human issues?

What will be an ideal response?


Servicescape describes the physical surroundings in which a service takes place, and how they affect customers and employees. Rather than design a retail space strictly for profitability, managers must consider how the surroundings–the layout–have a humanistic effect on customers and employees. The three elements are ambient conditions; spatial layout and functionality; and signs, symbols, and artifacts.

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______ was passed to significantly limit the potential for railroad strikes to affect interstate commerce; it was later expanded to include airlines.

A. The Railway Labor Act of 1926 (RLA) B. National Labor Relations Act of 1935 (NLRA—Wagner Act) C. Worker Adjustment and Retraining Notification Act of 1988 (WARN) D. Labor Management Relations Act of 1947 (LMRA—Taft-Hartley Act)

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Advocates of the antitrust goal that preserves small businesses and an economy characterized by many sellers competing with one another would ________

A) define consumer welfare as an improvement in the allocation of resources without an impairment to productive efficiency B) argue that when large companies are allowed to merge, fix prices, and participate in joint ventures, jobs are lost and plants are shut down in some areas C) argue that there is a direct correlation between large corporations, economic power, and control of the political process D) break up large corporations such as General Motors (GM), International Business Machines (IBM), and Microsoft

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The Internet is sometimes referred to as a push medium because marketers determine which websites consumers are going to view.

Answer the following statement true (T) or false (F)

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Answer the following statement(s) true (T) or false (F)

The easiest way to avoid the pitfall of no commitment or dedication is to designate that the venture is a hobby or a whim.

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