When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________
A) selective retention
B) selective attention
C) selective distortion
D) cognitive dissonance
E) consumer ethnocentrism
D
You might also like to view...
Sometimes, the term sample survey is used interchangeably with the term longitudinal design
Indicate whether the statement is true or false
Which of the following is true of the LGBT market in the United States?
A) It is no longer a target of opportunity for marketers. B) Average household income is lower than the national average. C) It has an estimated $830 billion in buying power. D) Its members are rarely represented in TV network programs
?The marketing concept is
A. ?a management philosophy. B. ?synonymous with exchange. C. ?a component of the marketing mix. D. ?a function of the marketing environment. E. ?focused solely on satisfying customer objectives.
Define design objects (classes)
What will be an ideal response?