In the context of the marketing mix, which of the following statements is true of a distribution strategy?
A. It aims to deliver customer value relative to the benefits of a product.
B. Its key factors include competition, regulation, and public opinion.
C. It includes all of the ways that marketers communicate about their products.
D. Its key decisions include shipping, warehousing, and selling outlets.
Answer: D
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Which of the following statements is true?
A. Different stock indexes normally show the same total returns. B. Stock indexes do not provide information on dividends. C. Mutual funds encourage investors to invest in the same security instead of diversifying. D. The S&P 500 is an example of a mutual fund.
Which of the following accounting terms assumes that a business's activities can be divided into small segments and that financial statements can be prepared for specific periods, such as a month, quarter, or year?
A) adjusting entry concept B) economic entity concept C) matching principle D) time period concept
Merchandise inventory accounting systems can be broadly categorized into two types. They are ________
A) FIFO and LIFO B) perpetual and periodic C) wholesale and retail D) manufacturer and producer
Discuss how consumers use the price-quality relationship to evaluate goods and explain how marketers can take advantage of this consumer response.
What will be an ideal response?