__________ generally means marketing messages tailored for smartphones

A) E-commerce
B) Wireless public relations
C) Mobile marketing
D) Skyping
E) I-marketing


Answer: C

Communication & Mass Media

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When Gracie meets someone, she describes herself as an Irish-American, a member of a sorority, and a college student at State University. Gracie is discussing her __________.

A. nationality B. generational affiliations C. group affiliations D. culture

Communication & Mass Media

The public relies upon writers possessing key journalism skills to live as informed citizens. Which of these skills is not among them?

a. reporting b. investigating c. interviewing d. writing

Communication & Mass Media

Consumer ideology suggests that social problems ______.

A. are personal problems that can be solved by buying the right product B. are too complicated to solve C. are the result of an unwillingness by people to spend their money D. can be solved by substantial government investment in remedies

Communication & Mass Media

______ form of writing blends the lead-writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.

A. News releases B. Pitches C. Fact sheets D. Media alerts

Communication & Mass Media