Which of the following is the fastest growing form of direct marketing?
A) ambush marketing
B) digital marketing
C) direct-mail marketing
D) kiosk marketing
E) telemarketing
B
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Most businesses have an operating cycle of greater than one year
a. True b. False Indicate whether the statement is true or false
Which of the following is true of ASYBL?
a. It stands for Assembly Line Configuration Program. b. It is used to identify indifference points. c. It leads to efficiencies in cost management. d. It stands for Asymmetric Balancing of Production Lines.
Which of the following bases for pricing is most commonly used by retailers?
A. Negotiated pricing B. Markup pricing C. Demand-based pricing D. Cost-plus pricing E. Differential pricing
Another term for par value is book value
Indicate whether the statement is true or false