Demographic variables are so frequently used in market segmentation because they ________
A) create smaller segments than other methods do
B) create more easily reached segments than other methods do
C) do not involve stereotypes
D) are easy to measure in comparison to many other methods
E) involve fewer attributes to consider than other methods do
D
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Humor works best when
a. it is not directly related to the content of a speech. b. it is “stuck on” for effect. c. it is shocking. d. it is appropriate.
The usual budget period for most companies is:
A. An annual period separated into quarterly and monthly budgets. B. A quarterly period separated into weekly budgets. C. An annual period separated into weekly budgets. D. An annual period of 250 working days. E. A monthly period separated into daily budgets.
A lawsuit brought by a citizen against another citizen who has defrauded the
government is called a(n): a. qui tam action b. writ of mandamus suit c. primary jurisdiction suit d. res judicata action