Unlike press kits of the past, modern press kits rely on the ________
A) multimedia opportunities offered by international trade shows
B) ability of MPR professionals to generate viral marketing messages
C) internet to develop blogs and podcasts for all types of organizations
D) delivery speed and convenience of CDs, DVDs, and flash drives
E) cable networks to convey information to niche markets and audiences
D
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The most effective way an MPR professional can identify appropriate connectors is to
A) compare and purchase multiple public relations databases. B) hire a marketing research firm. C) collect media kits from as many outlets as possible. D) meet individually with every connector in their market. E) ask their customers about their own media consumption.
______________ are cultural obstacles that impede progress and make it difficult for the organization to adapt to different situations
a. Change hindrances b. Diversity hindrances c. Mission hindrances d. Mergers and acquisitions hindrances
Valuable intellectual property and information rights do NOT include ________.
A. patents B. trade secrets C. software programs D. computer servers
For convenience, pricing objectives can be divided into three categories: profit oriented, sales oriented, and ______.
A. marketing oriented B. status quo C. inventory oriented D. tax oriented