With respect to retailing, which of the following best defines variety?
A. The number of merchandise categories a retailer offers
B. Each different item of merchandise offered by a retailer
C. End-of-season merchandise that will not be used in following seasons
D. The number of different items offered in a merchandise category
E. Merchandise with minor mistakes in construction
Answer: A
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How do marketers deliberately play a part in enforcing society's expectations regarding gender roles?
What will be an ideal response?
Pick the best set of adjectives that may be negatively associated with creativity.
A) Eccentric, commonplace, resourceful B) Overconfident, judgmental, humorous C) Conventional, submissive, affected D) Reflective, commonplace, persistent
Transportation is the least expensive physical distribution function.
Answer the following statement true (T) or false (F)
The liquidity of a market is measured by all of the following except:
A) price transparency. B) number of buyers and sellers in market. C) volume of transactions. D) size of transactions.