In a television news broadcast, the sender would be which of the following?

A. the news anchor
B. the large media company that owns the station
C. the sources the anchor is interviewing
D. all of these


D. all of these

Communication & Mass Media

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The term cultural intelligence refers to an individual's ability to understand the behaviors of other people in regard to which factor(s)?

a. those that are specific to an individual b. those that are universally human c. behaviors that are rooted in culture d. all of the above

Communication & Mass Media

When Martin Luther King Jr. opened his famous "I Have a Dream" speech by saying, "I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation," he was using what type of introduction?

A. telling a story B. using an analogy C. identifying with the audience D. referring to the speech situation

Communication & Mass Media

Children who increase their exposure to the media in a mindful manner:

a. will be harmed by the negative effects of the media b. should have their exposure restricted by their parents, in an effort to be protected from the potential of negative effects c. will be better able to develop the schema and knowledge structures necessary to understand and appreciate the media more d. none of the above

Communication & Mass Media

In experimental design, attrition refers to

a. people leaving a study b. people changing over time c. a treatment effect spreading from group to group d. a treatment having less and less effect e. a treatment affecting a control group

Communication & Mass Media