Which of the following is one of the primary reasons for the increase in Internet use?
A. Organizational restructuring
B. Reorganization
C. Connectivity technology
D. All of these
Answer: C
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Roles within the buying center are socially constructed, which means people define how they will act in the business-to-business purchase process and how they will interact with others
Indicate whether the statement is true or false
A company had average total assets of $887,000. Its gross sales were $1,090,000 and its net sales were $1,000,000. The company's total asset turnover equals:
A. 1.23. B. 0.81. C. 1.09. D. 0.89. E. 1.13.
According to the textbook, what are two good reasons to study ethics?
A. virtue and prudence B. efficiency and reputation C. virtue and reputation D. legality and reputation
Which of the following statements is most likely true of team selling?
A) It is used most often when the group of target customers is small and homogeneous. B) It consists of experts from a single area of the selling firm such as marketing or finance. C) It can unearth problems and provide solutions that no individual salesperson could. D) It is most often implemented when products are simple and distribution costs are low. E) It simplifies the process of evaluating the individual contributions of sales team members.