Integrated marketing communication refers to

a. more carefully coordinated activities of a campaign

b. several different campaigns working together to motivate a region.
c. none of the above.
d. a single ad or news release aiming to sell a product or idea.


a

Communication & Mass Media

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If others start criticizing you, one productive way to respond is to

a. tell them to stop the criticism. b. point out that criticism is not productive. c. criticize them to show them how it feels. d. ask for more specifics about what the criticism involves. e. just back off; there’s no effective way to deal with this kind of “no-win” situation.

Communication & Mass Media

The period in Greek history that gave a rise to democracy is known as:

a. The Age of Homer b. The Age of Plato c. The Renaissance d. The Age of Aristotle

Communication & Mass Media

Although some _____ do become popular, most best-selling movies are purely _____-oriented

a. indie films; violence b. comedies; action c. documentaries; entertainment d. novel adaptations; original concept

Communication & Mass Media

Hypothetical examples can be especially powerful as supporting materials when they create scenarios that involve the audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media