Orient Insurance gives customers the assurance of settling claims within seven days. Which of
the following approaches is Orient Insurance using to achieve differentiation?
A) tangibles B) responsiveness
C) customization D) empathy
B
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Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat
Indicate whether the statement is true or false
Which of the following is a difference between verbal communication and a metacommunication??
A) Verbal communication is expressed in words, whereas a metacommunication accompanies a message that is expressed in words.? B) ?Verbal communication includes only speech, whereas a metacommunication includes only writing. C) Verbal communication implies an idea, whereas a metacommunication explicitly expresses an idea.? D) ?Verbal communication is expressed through a vocal kinesic message, whereas a metacommunication is expressed through a visual kinesic message.
The five steps of the marketing research process must be followed in a linear fashion and in order.
Answer the following statement true (T) or false (F)
A(n) ________ involves a "comparison other" in the same company.
A. equity distress B. cognitive distortion C. external comparison D. emotional cue E. internal comparison