Which of the following is true about a purposive sampling?
A) The researcher uses his or her judgment to select people who appear to best fit the requirements of the sample.
B) Convenience is the key determinant of who participates.
C) Respondents help identify other respondents for the sample.
D) Every member of the population is included in the sample.
E) Each member of the population has an equal chance of being included in the sample.
A
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Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices?
A) self-service stores B) convenience stores C) full-service stores D) discount stores E) off-price stores
Which of the following principles is helpful in preparing persuasive messages??
A) ?Keep paragraphs long. B) ?Use passive verbs. C) ?Use general language. D) ?Stress a central selling point.
What is the best time to develop a mission statement?
According to the ________, much good information is hidden in summary data.
A. 80/20 rule B. summary definition C. iceberg principle D. fishbone rule E. sales paradox