Tre has recently lost his job. He wants to vote for a candidate who will expand unemployment benefits, so he tunes in to numerous news reports about the beliefs and promises of the candidates. Which of the following variables affecting agenda setting does this scenario exemplify?

A. relevance
B. uncertainty
C. correlation
D. salience


Answer: A

Communication & Mass Media

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Thesis statements should be written before the main points of a speech are worded using an appropriate organizational pattern

Indicate whether the statement is true or false

Communication & Mass Media

The model which assumes that media effects are indirect and are mediated by opinion leaders is called the:

a. ?cultivation theory b. ?social learning theory c. ?multistep flow model d. ?selective processes

Communication & Mass Media

A cardinal writing sin in any medium is ___________________, or using unnecessary words

Fill in the blank(s) with correct word

Communication & Mass Media

Construct specific speech topics from general topic areas Having a short time constraint means you should __________.

A. save time by picking a general topic so your speech doesn't need to get into specific details B. ask for more time, because a good speech should have enough time to share everything you know about your topicĀ  C. be more disciplined in choosing your topic and purpose D. plan to talk faster so you can fit everything you want to say into the time allotted E. none of these choices

Communication & Mass Media