Which of the following is associated with order and efficiency, conformity, and low rates of change?
A. cultural strength
B. cultural elasticity
C. cultural looseness
D. cultural tightness
D. cultural tightness
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Why should the tasks of systems development and maintenance be segregated from operations?
Positioning strategies generally focus either on how the product benefits the consumer or on how it is better than competitors' products.
Answer the following statement true (T) or false (F)
The segmenting step of the segmentation process involves
A. disaggregating all possible needs. B. brainstorming possible marketing mixes. C. selecting a target marketing approach. D. looking for similarities in needs. E. fitting potential customers neatly into market segments.
With any change program, there must be some provision for evaluating the program in terms of expenditures and ________.
A. innovation B. profits C. turnover D. results