A health and fitness startup company goes for an initial public offering. For assistance, it enters into a firm commitment arrangement with an investment bank. As per the agreement, the investment bank itself will purchase all the shares at a specified price. This will guarantee that the company will receive a fixed amount of new funds. This scenario exemplifies a(n) _____.
A. underwriting
B. proxy selling
C. follow-on offering
D. corporate spin-off
Answer: A
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Name and briefly explain three less-structured alternatives to competitive brand positioning
What will be an ideal response?
According to the BCG growth-market matrix, ________ are products or services that have low market share in a market with high growth
A) dogs B) exclamation points C) targets D) stars E) question marks
______, one of the management functions, empowers group members to set Objectives, develop plans, and make decisions. This function involves members and makes sure they know the objectives, accept them, and are committed to achieving them.
a. Leading b. Controlling c. Organizing and staffing d. Planning
How can a company enhance the quality of life for its employees to support its attempt to uphold its reputation as a socially responsible business?
A. It can sell its products at a discounted price in underdeveloped countries. B. It can discontinue relying on those suppliers that manufacture products using child labor. C. It can pay to have litter removed from a state highway. D. It can donate a percentage of its profits to a national charity. E. It can provide work-at-home opportunities.