If Jane persuades Linda to buy her horse by telling Linda that the horse runs "like the wind," then Jane's statement is
A) fraud
B) reckless misrepresentation.
C) a unilateral mistake.
D) puffery.
D
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Suppose that a book publisher sells a textbook for $150 each to its domestic distributor
The same publisher sells the same edition of the textbook to a distributor in Thailand for $85 since the affordable prices by Thai students may be much less than in the domestic market. The textbook finds its way back into the domestic market since the Thai distributor sold it back to another marketer who sells in the domestic market for $85. What is this type of pricing known as, and what are the consequences of such transactions to global marketers, if any?
Problem identification research provides information about the marketing environment and helps diagnose a problem
Indicate whether the statement is true or false
Net income reported under variable costing will exceed net income reported under absorption costing for a given period if:
a. Production equals sales for that period. b. Production exceeds sales for that period. c. Sales exceed production for that period. d. The variable overhead exceeds the fixed overhead.
Profitability increases as a business gains share relative to competitors in its ________
A) higher market B) direct market C) secondary market D) served market E) valued market