A study by Andrew Aylesworth and Scott MacKenzie found that commercials placed in programs that induce negative moods are
A. useful when viewers are knowledgeable and can analyze an ad in detail.
B. helpful in exciting the readers and viewers of the message about the product or the service.
C. useful when the message is intended to work through a central route to persuasion.
D. processed less systematically than ads placed in programs that put viewers in positive moods.
E. prone to extensive critical scrutiny of the companies' products or services by the audience.
Answer: D
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Answer the following statements true (T) or false (F)
1.Analysts widely agree that Boeing’s use of production outsourcing for its 787 has been highly successful in generating greater efficiencies in jetliner production. 2.According to the mercantilists, a nation's welfare would improve if it maintained a surplus of exports over imports. 3.The mercantilists maintained that a free-trade policy best enhances a nation's welfare. 4.The mercantilists contended that because one nation's gains from trade come from the expense of its trading partners, not all nations could simultaneously realize gains from trade. 5.According to the price-specie-flow-doctrine, a trade-surplus nation would experience gold outflows, a decrease in its money supply, and a fall in its price level.
A ________ is a contractual agreement in which the lessee obtains the right to use an asset by making periodic payments to the lessor
a. bond b. bond asset c. note d. lease
Pay systems mirror a company's image and reputation.
Answer the following statement true (T) or false (F)
The basic feasible solution in the initial simplex tableau is the origin where all decision variables equal:
A) 0. B) 1. C) -1. D) 1 or -1.