Market segmentation refers to the:
A. mix of the uncontrollable elements of a marketing plan.
B. process of identifying and evaluating various layers of a market.
C. simulation of the conditions under which a product is to be marketed.
D. change in a brand's status due to its failure in the marketplace.
Answer: B
You might also like to view...
In complying with the Corruption of Foreign Public Officials Act, there are several offences. These offences include all of the following, except:
A) Payment of facilitation fees B) Laundering of property C) Laundering of proceeds D) Bribing foreign official E) Possession of property
Airbud Corporation, a U.S. firm, signs a contract with Bueno Computadores Ltd., an Argentinean firm, for a shipment and payment for Airbud’s goods. This is
A. a distribution agreement. B. indirect exporting. C. direct exporting. D. licensing.
Descriptive research using a ________ design tracks the responses of the same sample of respondents over time
A) latitudinal B) cause-and-effect C) longitudinal D) cross-sectional E) hierarchical
Accumulated Other Comprehensive Income
a. is a shareholders' equity account that acts for other comprehensive income the way retained earnings acts for net income. b. equals net income plus other comprehensive income. c. includes gains and losses from sales or exchanges of assets or settlements of liabilities related incidentally or peripherally to the firm's core business. d. Firms close amounts in net income for a period to at the end of the period. e. All of the above answer choices are correct.