The difference between target marketing and mass marketing is that target marketing
A. focuses on specific customers, while mass marketing aims at an entire market.
B. aims at increased sales, while mass marketing focuses on increased profits.
C. means focusing on a small market.
D. focuses on short-run objectives, while mass marketing focuses on long-run objectives.
E. does not rely on e-commerce, but mass marketing does.
Answer: A
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________ positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs
A) More for the same B) More for less C) Same for less D) Less for much less E) More for more
When multiple labor categories are used, the monetary impact of using a higher or lower number of hours than a standard allows is referred to as a ______________________________ variance
Fill in the blank(s) with correct word
If the predetermined overhead allocation rate is 245% of direct labor cost, and the Baking Department's direct labor cost for the reporting period is $10,000, the following entry would be made to record the allocation of overhead to the products processed in this department: Work in Process Inventory, Baking Dept.24,500 Factory Overhead 24,500
Answer the following statement true (T) or false (F)
In considering whether a company should invest in debt or equity securities of another company, which of the following statements is incorrect?
A) The company wants to make the best use of its excess cash to generate investment income. B) Investment income consists of interest earned from equity securities and dividends earned from debt investments. C) Investment income includes increases in the market value of debit or equity securities. D) The excess cash that can be invested could be the result of temporary or seasonal business fluctuations.