The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) ________ appeal.
A. emotional
B. transformational
C. subliminal
D. irrational
E. informational
Answer: E
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Which of the following is an illegal method of reducing your current tax liability?
A. Not reporting the taxable income you receive B. Investing in a tax-deferred annuity C. Shifting income to your children D. Investing money in municipal bonds E. Putting money in a Roth IRA
Use this information for questions that refer to the World Tennis Ball (WTB) Company case.World Tennis Ball Co. (WTB) makes tennis balls and sells them only in the United States. Raul Fernandez, the firm's marketing manager, is comparing his firm's distribution with two major competitors.1) WTB sells its products through four regional distributors, who then sell to 22 sporting goods wholesalers. The wholesalers sell to a total of 7,000 retail outlets. From its website, WTB also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls. WTB cooperates with members of its channel but maintains some control through its economic power and leadership. It helps to direct the activities of the whole channel and tries to avoid or resolve channel conflicts.2)
American Tennis Ball (ATB) is a competitor that sells through two distributors-each with half the country. The distributors then sell through six sporting goods wholesalers, and they, in turn, sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores). ATB and its channel make little effort to work together. However, because of a relatively low level of competition between the distributors, the wholesalers, or the retail stores, each member of the channel gives the product special attention.3) National Tennis Ball (NTB) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs. NTB actually owns the wholesale firms that handle its products. NTB's balls are only available at certain tennis clubs and NTB limits coverage to only one club in a particular geographic area.Which of the following appears to best describe ATB's channel arrangements? A. exclusive distribution B. direct distribution C. global distribution D. intensive distribution E. selective distribution
Macon Company has a variable selling cost. If sales volume increases, how will the total variable cost and the variable cost per unit behave? Total Variable CostVariable Cost Per UnitA.IncreaseIncreaseB.IncreaseRemain constantC.IncreaseDecreaseD.Remain constantDecreaseE.DecreaseIncrease
A. Choice A B. Choice B C. Choice C D. Choice D E. Choice E
Electronic banking has reduced the number of possibilities for tampering with a person’s private banking information.
Answer the following statement true (T) or false (F)