Originally, a stereotype was a rigid cylinder that fit over a large roll in a newspaper press. Repeatedly it turned out the same page of print. Walter Lippman compared this to human thinking and behavior that is relatively unchanging. The authors of your textbook, would most agree with which of the following statements?

A. Stereotyping is the result of failure to be sensitive to the problem-solving roadmap.
B. Stereotyping is dynamic.
C. Stereotypes are often the result of limited perceptions.
D. Stereotyping is determined by the problem-solving roadmap.
E. Stereotyping is a function of communication flexibility.


ANS: c

Communication & Mass Media

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Despite concerns about government involvement in the mass media, one of the best examples of the U.S. government offering direct financial support to mass media is

A) the BBC. B) the Corporation for Public Broadcasting. C) the FRC. D) the Wall Street Journal.

Communication & Mass Media

A brief, accurate speech where the goals are to provide information about another speaker and build his or her credibility is

a. a speech of introduction. b. a toast. c. a commemorative address. d. an award presentation.

Communication & Mass Media

During a team meeting, Colt raises his hand and says, "Can someone please summarize what we've accomplished so far?" This statement is an example of what key strategy?

A. Consensus building B. Gatekeeping C. Metadiscussion D. Reviewer

Communication & Mass Media

For many men, the most fundamental requirement for manhood is not to be ___________

A) tough B) independent C) aggressive D) feminine

Communication & Mass Media