A hit-and-run or guerrilla warfare type offensive strategy
A. works best if the guerrilla is the industry's low-cost leader.
B. involves pitting a small company's own competitive strengths head-on against the strengths of much larger rivals.
C. involves undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position.
D. involves random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals.
E. involves unexpected attacks (usually by a small-to-medium size competitor) to grab sales and market share from complacent or distracted rivals.
Answer: E
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