Goals are more long term, while objectives are more immediate and specific

Indicate whether this statement is true or false.


Answer: TRUE

Communication & Mass Media

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The primary purpose of a special occasion speech is to

a. entertain, inspire, celebrate, or commemorate. b. explain, instruct, define, clarify or teach. c. critique, criticize, or improve. d. influence, convince, motivate, sell, or stimulate action.

Communication & Mass Media

A good method for determining who "owns" a website is to examine the header or footer for a site

Indicate whether the statement is true or false.

Communication & Mass Media

This U.S. media company generated $43.7 billion in revenue. It is considered the largest media company in the United States

a. Walt Disney b. New Corporation c. Viacom d. Times Warner

Communication & Mass Media

The primary advantage of using qualitative methodologies is that it is easier to distance yourself from the interaction and the interactants enabling you to draw more objective conclusions.

Answer the following statement true (T) or false (F)

Communication & Mass Media