In his DAGMAR approach to advertising planning, Colley argued that advertising objectives should be stated in terms of concrete and measurable communications tasks, specify a target audience, indicate a benchmark starting point and the degree of change sought, and specify a time period for accomplishing the objective(s).
Answer the following statement true (T) or false (F)
True
Good advertising objectives should be stated in terms of concrete and measurable communications tasks, specify a target audience, indicate a benchmark starting point and the degree of change sought, and specify a time period for accomplishing the objective(s).
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Oriental Reproductions, Inc. is a company that produces handmade carpets with oriental designs. The production records show that the monthly production has ranged from 1 to 5 carpets. The production levels and their respective probabilities are shown below. Production Per Month Probability 1 0.01 2 0.04 3 0.10 4 0.80 5 0.05 The standard deviation for the production is
A. 4.32. B. 3.74. C. 0.374. D. 0.612.
John steals an old, battered bicycle that is parked, unlocked, in front of a convenience store. He repairs, paints, and replaces parts on the bike until it is like new. The original owner, Kim, claims the bike. The bike belongs to
A. John and Kim as owners in common. B. John because he made substantial improvements to it. C. John because Kim claimed it only after John improved it. D. Kim because John stole it.
Town Loan Center agrees to loan Sara $1,500, accepting as collateral her car. They put their agreement in writing and sign it. Sara keeps possession of the car. Does Town Loan have an enforceable security interest? How can Town Loan let other creditors know of its interest in the car?
Few states follow the doctrine of contributory negligence
Indicate whether the statement is true or false