When General Electric acquired the National Broadcasting Company, they were implementing a ___________ strategy, by expanding into new markets.
A. Disinvestment.
B. External Growth.
C. Internal Growth.
D. Concentration
B. External Growth.
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Hundreds of years ago, a handshake was used in many cultures to determine whether a person was holding a weapon.
Answer the following statement true (T) or false (F)
Out of the different types of mechanisms that are available to help headquarters acquire control over a subsidiary, which of the following helps shift the perception of self-interest from subsidiary autonomy to global business performance?
A) data management mechanisms B) managers' management mechanisms C) conflict resolution mechanisms D) session management mechanism
What is digital marketing and how has it changed the way companies and individuals communicate?
What will be an ideal response?
Which of the following would be a marketing manager's best source of secondary data?
A. online surveys B. loyalty card data C. focus group interviews D. a firm's MIS E. customer observation