Which of the following digital advertising does not work for brand building and is considered unsuitable for large firms?
A. directories and classifieds
B. mobile advertising
C. social network advertising
D. search advertising
E. banner ads
Answer: A
You might also like to view...
The annual NMCs grow and eventually peak in the early growth stage of the product life cycle
Indicate whether the statement is true or false
In reporting cash flows from investing activities on the statement of cash flows, the cash inflows are usually reported first, followed by the cash outflows
Indicate whether the statement is true or false
According to the study by Mattila and Wirtz, putting scent and sound aspects of servicescapes at odds with each other actually enhances consumer impulse purchasing
Indicate whether the statement is true or false
Illustrate and explain four ethical dimensions of business behavior; give two examples of behaviors that fit each dimension