What is a disadvantage of focus groups?
a) Researcher stimulates a free and open discussion between members of a group.
b) Group discussions can be recorded and conversations need to be transcribed.
c) One group member can dominate the discussion and therefore influence other group members’ opinions.
d) Participants have to be selected with a purpose in mind.
c) One group member can dominate the discussion and therefore influence other group members’ opinions.
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Managerial judgement
A) is critically important in determining cost behavior B) helps to refine statistical estimation results C) is enhanced by experience D) all of the answers are correct
Scenario 14.2Use the following to answer the questions.Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about
Lands' End to prospective customers. Refer to Scenario 14.2. The move to sell Lands' End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality, in part due to the functional and psychological picture in the consumer's mind of Sears' stores. This picture is called the ____ of Sears. A. store location B. atmospherics C. product depth D. store image E. interior persona
A modal class in a histogram is the class that includes
a. the largest number of observations. c. the largest observation in the data set. b. the smallest number of observations. d. the smallest observation in the data set.
What are the scorecard points received by this supplier for the PPM defect rate in this quarter?
An automotive manufacturer procures an important engine part. The tool that the manufacturer uses to monitor the part supplier is a supplier scorecard. With respect to part quality, two primary performance metrics monitored are parts per million (PPM) defects and percent PPM improvement. The following measures are used for the scoring criteria:
Data collected on the supplied part over the present quarter indicated 15 defects with 325,000 parts received. The PPM defect rate in the prior quarter was 73.
A) 0
B) 10
C) 20
D) 30