Logos, business cards, stationery, signs, and promotional materials that make firms immediately recognizable comprise their
A. publicity tools.
B. sales promotion materials.
C. corporate identity materials.
D. advertising materials.
E. personal selling tools.
Answer: C
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The goal of a successful credit policy is to maximize the potential profit on total credit sales while
a. limiting credit losses to an acceptable level. b. minimizing the number of credit customers. c. keeping credit sales as low as possible. d. selling only to customers who will pay.
When Adrian sold a computer network to a Fortune 500 company, he often called on the company's purchasing department to see if employees were satisfied with the network and to see if the company had any need for an upgrade or additional software. This is an example of:
A. transaction selling. B. customer maintenance. C. proactive marketing. D. transformational selling. E. relationship selling.
Which developmental level is a follower at if she is described as “an enthusiastic beginner” and what leadership style should be used according to the SLII model?
What will be an ideal response?
Colson Company's contract with Teamsters Local 59 specifies that supervisors are to make promotion decisions by selecting the most senior employee from a pool of qualified employees. The company is allocating promotions using:
A. Seniority as the sole factor B. Seniority as a determining factor C. Seniority as a secondary factor D. Qualifications as the determining factor