Phatic communication is also referred to as __________.

A. message overload
B. mass communication
C. small talk
D. neutral communication


Answer: C

Communication & Mass Media

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The systematic outline of where ads will be placed to reach the right target audiences is called the

A) advertisement. B) reproduction. C) media plan. D) placement key.

Communication & Mass Media

During a question-and-answer session, a speaker should not admit he/she does not know the answer to an audience member's question, as he/she may lose credibility

A. True B. False

Communication & Mass Media

Which of the following is/are true about cable television?

a. The early cable-connected households were part of a CATV (community antenna TV) system. b. More than half of American homes have basic cable TV. c. Ted Turner’s TNT first relayed programs by satellite in 1976, and CNN began in 1979. d. All of these answers are correct.

Communication & Mass Media

In general, the ideal meeting length is one hour

True False

Communication & Mass Media