Phatic communication is also referred to as __________.
A. message overload
B. mass communication
C. small talk
D. neutral communication
Answer: C
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The systematic outline of where ads will be placed to reach the right target audiences is called the
A) advertisement. B) reproduction. C) media plan. D) placement key.
During a question-and-answer session, a speaker should not admit he/she does not know the answer to an audience member's question, as he/she may lose credibility
A. True B. False
Which of the following is/are true about cable television?
a. The early cable-connected households were part of a CATV (community antenna TV) system. b. More than half of American homes have basic cable TV. c. Ted Turner’s TNT first relayed programs by satellite in 1976, and CNN began in 1979. d. All of these answers are correct.
In general, the ideal meeting length is one hour
True False