Examples may be _____, or imagined, as long as the distinction is made clear that they are not factual
Fill in the blank(s) with the appropriate word(s).
Answer: hypothetical
Communication & Mass Media
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Ego-involvement tends to have what type of effects on assimilation and contrast effects?
a. decreasing b. increasing c. negating d. rebounding
Communication & Mass Media
In television criticism, a text is an already-made composition with a beginning, a middle, and an end
Indicate whether this statement is true or false.
Communication & Mass Media
False consensus occurs when group members refuse to give in to group pressures or external authority
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is not recommended for dealing with an unfavorable audience?
a. ?Use plenty of evidence b. ?Use plenty of emotional appeals c. ?Stress common ground d. ?Build your credibility e. ?Adjust your purpose to a moderate goal
Communication & Mass Media