Examples may be _____, or imagined, as long as the distinction is made clear that they are not factual

Fill in the blank(s) with the appropriate word(s).


Answer: hypothetical

Communication & Mass Media

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Ego-involvement tends to have what type of effects on assimilation and contrast effects?

a. decreasing b. increasing c. negating d. rebounding

Communication & Mass Media

In television criticism, a text is an already-made composition with a beginning, a middle, and an end

Indicate whether this statement is true or false.

Communication & Mass Media

False consensus occurs when group members refuse to give in to group pressures or external authority

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not recommended for dealing with an unfavorable audience?

a. ?Use plenty of evidence b. ?Use plenty of emotional appeals c. ?Stress common ground d. ?Build your credibility e. ?Adjust your purpose to a moderate goal

Communication & Mass Media