Brands provide expectations of quality, risk reduction, and prestige
Indicate whether the statement is true or false
TRUE
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Brown Company's net income last year was $90,000 and its interest expense was $15,000. Total assets at the beginning of the year were $640,000 and total assets at the end of the year were $680,000. The company's income tax rate was 40%. The company's return on total assets for the year was closest to:
A) 14.5% B) 15.0% C) 13.6% D) 15.9%
Refer to the figure above. The vertical distance between the total cost line (Line B) and the total revenue line (Line A) represents:
A. profit or loss at that volume. B. semivariable cost. C. fixed cost. D. the safety margin. E. variable cost.
When advertisers attempt to answer the question, "Who will be effective in getting consumers' attention?" they are addressing the ________ component of the persuasion matrix.
A. receiver/comprehension B. channel/presentation C. message/yielding D. source/attention E. channel/yielding
If a nonresident defendant is passing though the state where the plaintiff wishes to bring the lawsuit:
a. he cannot be legally served with a summons b. he can be legally served with a summons c. he can only be legally served with a summons if he remains in the state for 24 hours d. he can only be legally served with a summons if he commits a crime while in the state e. none of the other choices are correct