Which of the following statements is true of a top down-oriented organization?
A. It typically views the senior management as a final element or afterthought.
B. Customers are at the top of the organization's structure.
C. Upper management is at the top of the hierarchy.
D. It typically focuses on individual needs of customers rather than its products.
Answer: C
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All of the following are true about price promotions except:
a. these are permanent discounts b. they induce trial c. they overcome consumer resistance to adoption d. they attract new customers who buy more over time e. they could have a negative impact on brand equity
You have gathered data from printed and online sources as well as from a survey. What should you do to organize the writing of your report?
a. Reduce quantitative data to a usable form through statistical techniques. b. Question whether every piece of information available makes a real contribution to the outcome of the study. c. Combine, summarize, and condense useful information so that the reader can understand it more easily. d. Do all of the above.
For pitches in front of investors, or application to incubators, or pitch competitions, what questions should you expect to be asked about your product and customers?
What will be an ideal response?
A court is much more likely to find a contract unconscionable when one party is a consumer than if the two parties are businesses.
Answer the following statement true (T) or false (F)