The following organizational approaches accomplish tasks necessary to develop and manage products: product manager approach, and the ____ approach.
A. brand manager
B. functional team
C. multiproduct manager
D. special projects
E. venture team
Answer: E
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A ______ strategy is an overall corporate strategy for growth, stability, turnaround, and/or retrenchment.
a. master b. grand c. combination d. global
A company producing standardized products for its customers can be more conservative in its pricing strategy than a company producing custom-designed items
Indicate whether the statement is true or false
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