Making direct reference to the audience is an appropriate tactic if they seem inattentive

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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According to the text, which of the following is a primary motivating factor that brings

about the “spiral of silence”?

a. need for cognition b. political sophistication c. fear of isolation d. communication apprehension e. sensation-seeking

Communication & Mass Media

Expressions like wife abuse and innocent women and children are examples of

A. gender inclusive language. B. man-made language. C. antimale bias in language. D. gender marking language.

Communication & Mass Media

_________________ are collections of individuals who come together to attempt to win something, to set a record, or to be the best at some task or event

a. Groups b. Teams c. Forums d. Symposiums

Communication & Mass Media

When a researcher only examines the frequency of codes found in a particular text, she is using what type of measure in her quantitative textual analysis?

a. ratio b. interval c. ordinal d. nominal

Communication & Mass Media