Which of the following describes mass media before the advent of the Internet?

A) centralized/top-down
B) costly to publish
C) controlled by professional gatekeepers (i.e., editors and publishers)
D) mostly one-way communication with limited feedback channels
E) all of the above


Answer: E

Communication & Mass Media

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When Jillian attempted to cover the history of the cold war in a 6-minute informative speech, she

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In Morley’s study of British families, who is most likely to view sitting down just to watch television as a waste of time?

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Communication & Mass Media

The conversational speaker creates an intrapersonal relationship with the audience

Indicate whether the statement is true or false

Communication & Mass Media

In the context of remembering, a common technique to form a mnemonic is by:

a. adding extra details to the information that has to be remembered. b. recording a speech in a tape recorder or a CD. c. forming a word with the first letters of the information that has to be remembered. d. paraphrasing the information that has to be remembered with related words.

Communication & Mass Media