Brands help reduce a consumer's perceived risk of purchase.
Answer the following statement true (T) or false (F)
True
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In the third step of rational decision making (evaluating alternatives and selecting a solution), you need to evaluate each alternative not only according to cost and quality but also according to which of the following questions?
A. Is it efficient, and how will it affect our marketing strategy? B. Is it feasible, effective, and efficient? C. Is it ethical and will it hurt diversity? D. Is it ethical, feasible, and effective? E. Is it feasible and profitable?
Trusting one’s emotions, motives, complexities, abilities and potential inner conflicts refers to which component of authentic leadership?
a. self-awareness b. unbiased processing c. behaviors motivated by personal convictions d. transparency
A marketer who first identifies consumer needs and then creates value by providing products that satisfy those needs is practicing the ________
A) sales orientation B) marketing concept C) customer lifetime value concept D) production orientation E) social responsibility concept
A good planning aid for examining layout is _______________
a. an outline b. a layout design book c. a document prototype d. a graphic artist