Which of the following is mentioned in your textbook as a basic criterion for the effective use of language?

A. Use language emphatically.
B. Use language persuasively.
C. Use language appropriately.
D. Use language credibly.
E. Use language forcefully.


Answer: C

Communication & Mass Media

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If Mary sees Marie’s new haircut and likes it and then goes to the salon to get the same haircut, we would not say that Mary persuaded Marie to get the haircut because there was a lack of _______.

a. behavior change b. intent c. attitude change d. freedom of response

Communication & Mass Media

What strategy for enhancing your credibility are you using when you draw parallels between your characteristics and the characteristics of the audience?

a. simplification b. projection c. identification d. transitioning e. reputation building

Communication & Mass Media

This is the view that moral or ethical systems, which vary from culture to culture, are equally valid and no one system is really better than any other

A) cultural tolerance B) territoriality C) cultural relativism D) polychronics E) monochronics

Communication & Mass Media

Feedback on the choices you make as supervisor comes in the form

of A. face to face conversations. B. complaints to the person above you. C. anonymous suggestions. D. union representatives. E. any of the above.

Communication & Mass Media