The view of mass media as central to the maintenance of society over time and the representation of shared beliefs is the ________ perspective.

A. ritual
B. micro-level
C. macro-level
D. transmissional


Answer: A

Communication & Mass Media

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Although texts are arrays of signs that have largely been precoded (with shared meanings or signifieds associated with the signs), viewers can use a series of interpretive strategies to "take over" the meaning-making process for a text

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following practices will most likely cause a source to provide more information?

A. Repeat questions you asked previously to get the source to give more details. B. Tell the source how many awards you won for other articles. C. Ask the source if he or she wants to share anything else at the end of the interview. D. Flatter the source on how well he or she answered the questions.

Communication & Mass Media

The Supreme Court upheld a city’s content?neutral permit system for groups wishing to hold large events at a city park in the 2002 case of:

a) Thomas v. Chicago Parks District; b) Frisby v. Schultz; c) Watchtower Bible and Tract Society v. Village of Stratton; d) Valentine v. Chrestensen; e) Lovell v. City of Griffin.

Communication & Mass Media

Communication is a very intricate and complex process which can be affected by all of the following, EXCEPT:

a. Perceptions b. Magic bullets c. Interference d. Experiences

Communication & Mass Media