One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____
a. operant conditioning
b. classical conditioning
c. vicarious learning
d. observational learning
B
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You have dinner reservations at 7:30 at a restaurant that is 30 minutes away and it is already 7:20, leading you to conclude that you are going to be late. This is an example of using the empirical method
a. True b. False Indicate whether the statement is true or false
Stephanie received a pair of leggings for her birthday that she did not like. However, Stephanie expressed excitement and thanks to the person who bought her the gift, demonstrating the display rule of:
A) deintensification. B) masking. C) neutralizing. D) intensification.
Parents who raise altruistic children tend to be
a. stern disciplinarians who are deeply religious. b. permissive parents who lack religious commitment. c. warm and affectionate, with a deep concern for others. d. preoccupied with their own careers, yet attentive to the needs of their children.
According to research discussed in your textbook, inheriting short copies of the ______________ transporter gene predisposes people to anxiety, shyness, and negative emotional reactions in interpersonal situations
A) acetylcholine B) NMDA C) dopamine D) serotonin