Goals for communication should be

a. positive, vague, and flexible.
b. specific, positive, and fixed.
c. general, high, and flexible.
d. specific, high, and flexible.


d

Communication & Mass Media

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The textbook recommends writing the introduction of your speech before you begin writing

the body. Indicate whether the statement is true or false

Communication & Mass Media

______ content focuses on tying into the overall brand voice and reputation, so they are one and the same.

A. Alignment B. Evergreen C. Visual D. Strategic

Communication & Mass Media

PR practitioners who want to represent political candidates must know the following, EXCEPT:

a. The candidate's position on various issues facing his potential constituents b. Must be acutely aware of public opinion. c. Must have experience working in government d. Must be familiar with the demographics of the potential constituents

Communication & Mass Media

Share measures the percentage of the viewing or listening audience based on the actual number of viewers or listeners

True False

Communication & Mass Media