A profit-oriented firm will usually want to continue aggregating potential customers into larger submarkets until every consumer fits neatly into some segment.
Answer the following statement true (T) or false (F)
False
Some people are simply too unique to be catered to and may have to be ignored. A profit-oriented firm will continue aggregating potential customers until the segment is substantial (that is, the segment is big enough to be profitable).
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Briefly explain the consumer buying process.
What will be an ideal response?
An introduction orients receivers to the organizational ______ your speech will follow.
Fill in the blank(s) with the appropriate word(s).
Groups always keep progressing from one stage of team leadership to the other; they never remain at any level for a long time.
Answer the following statement true (T) or false (F)
According to Maslow's hierarchy of needs,
A. individuals simultaneously try to satisfy all five levels of needs. B. self-actualization needs are the most important needs to be met for most individuals. C. individuals first address needs at the top of the pyramid and then move down to the lower level needs. D. levels of needs are different for everyone, and we all try to satisfy them in a different order. E. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.