What are the strengths/advantages and weaknesses/disadvantages of using sales promotion in the promotional mix?
What will be an ideal response?
Sales promotion is a short-term inducement of value offered to arouse interest in buying a good or service. The advantages of sales promotion are: (1) The short-term nature of these programs often stimulates sales for their duration. (2) The number of sales promotion tools makes this promotion element very flexible. The disadvantages of sales promotion are: (1) Sales promotions cannot be the sole basis for a campaign because gains are often temporary and sales drop off when the deal ends. If sales promotions are conducted continuously, they lose their effectiveness. (2) Some sales promotions are easily abused. (3) Sales promotions can lead to promotion wars between competitors. Many sales promotions are easily duplicated by a firm's competitors, if perceived successful. (4) There has been legislation enacted to regulate some aspects of sales promotions. See Figure 14-2.
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For notes payable whose interest is stated separately, the adjusting entry would consist of a debit to Interest Expense and a credit to Interest Payable
Indicate whether the statement is true or false
The transfer of authority, responsibility, and decision-making rights from the top to the lower level of an organization is referred to as ____________________
Fill in the blank(s) with correct word
A new entrant into the mobile phone market imitates its rivals' cellphones feature for feature, but offers its products at a 20 percent discount over its rivals' prices. What can you say about the new entrant's prospects for long-term success?
What will be an ideal response?
Which part of the final report is designed to be the most useful on future projects?
A. Executive summary B. Review and analysis C. Recommendations D. Lessons learned E. Appendix