Annie’s major is nutrition and she has taken several courses about nutrition and diet. She is watching Dr. Oz one afternoon and the guest is trying to persuade people to eliminate gluten from their diet. When listening, Annie is likely to:

a. rely on peripheral cues because she already knows the information
b. engage in peripheral processing because the topic is not relevant
c. engage in central processing because it is an important issue
d. enage in central processing because her prior knowledge allows her to engage in issue-relevant thinking


d. enage in central processing because her prior knowledge allows her to engage in issue-relevant thinking

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Dr. Deming’s reputation in the United States contributed to his success in Japan. 2. In the convergence model, information is shared by individuals who converge over time toward a greater degree of mutual agreement. 3. Advertising in Spain reflects the country’s masculinity and individualism cultural dimensions. 4. Gerber Products discovered that food tastes and baby-feeding practices vary little from country to country. 5. Over the past few decades, there have been unprecedented improvements in the human condition worldwide.

Communication & Mass Media

All of the following are aspects of the auditory script except a. pops and buzzes

b. image of a body. c. musical score. d. sighs and laughter.

Communication & Mass Media

Vocalics are the loudness, pitch, rhythm, intensity, and inflection in your voice

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is a strategy used to create flow-across?

a. Stripping b. Blocking c. Sports d. Counterprogramming

Communication & Mass Media