Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called
A. motives.
B. lifestyles.
C. perceptions.
D. attitudes.
E. traits.
Answer: A
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Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?
A) channel differentiation B) services differentiation C) employee differentiation D) image differentiation E) product differentiation
Which of the following descriptions best explains triple bottom line reporting?
a. It is reporting on assets, liabilities, and stockholders' equity. b. It is reporting on financial, environmental and social performance. c. It is reporting on auditing, accounting, and ethics. d. It is reporting with respect to laws, norms, and performance standards.
A board has no right to prohibit actions to protect the long-term sustainability of a firm.
Answer the following statement true (T) or false (F)
Which is not an example of counterproductive work behaviors?
a. Showing up late to work b. Showing up early to meetings c. Yelling at a coworker d. Stealing copy paper