What is a subculture? Name examples of products targeted at American subcultures.
What will be an ideal response?
Subculture refers to a subgroup with unique values, ideas, and attitudes within the larger, or national, culture. African Americans, Hispanics, and Asian Americans collectively will spend over $3.6 trillion annually by 2015 for goods and services. Each group exhibits sophisticated social and cultural behaviors that affect buying patterns. Therefore, subcultures are frequently used to segment and target markets. Examples of some marketing efforts directed at American subcultures include Mazola Corn Oil ads in Spanish, Maybelline beauty products for African Americans, and Asian American language ads for McDonald's for Chinese, Vietnamese, and Korean consumers.
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The investing activities section of the statement of cash flows includes the purchasing and selling of long-term assets, investing in the debt and equity securities of other businesses, making loans, and collecting the principal on loans
a. True b. False Indicate whether the statement is true or false
What is the major disadvantage associated with using the competitive parity method of determining a retail communication budget?
What will be an ideal response?
The liability concept that restricts liability to each defendant’s share of the damages based upon the judge or jury’s assessment of their share of the damages is called:
a. proportionate liability. b. compensatory liability. c. joint and several liability. d. disproportionate liability.
Which of the following is NOT considered front matter of a formal report?
A. title page B. introduction C. executive summary D. table of contents