Explain and compare the concepts of telemarketing and direct selling. Why might a consumer be more likely to buy Tupperware at a home party than the same product from a telemarketer?
What will be an ideal response?
Telemarketing is the use of the telephone to sell directly to consumers and business customers. Direct sellers bypass channel intermediaries and sell directly from manufacturer to consumer. Typically, independent seller representatives do the selling in person in a customer's home or place of business. Tupperware is a firm that uses a party plan approach, with salespeople demonstrating products in front of friends and neighbors. Many people do not like receiving telemarketing calls at their home or place of business. Recent legislation has banned aspects of telemarketing with the National Do Not Call Registry. Consumers may be more willing to speak in person to a direct sales representative in a social setting, such as a Tupperware party, than to speak with someone on the phone about a product or service.
You might also like to view...
Select the preferential treatment policy that is likely to raise the least serious ethical challenge.
A. Identifying members of previously disadvantaged groups in the pool of candidates who are less qualified than white males and giving them preference in the hiring decision B. Giving preference to otherwise qualified but previously disadvantaged candidates C. Hiring members of disadvantaged groups with only minimal consideration given to their qualifications D. Identifying members of previously disadvantaged groups in the pool of qualified candidates and giving them preference in the hiring decision
Which of the following is an intangible asset?
A) Oil B) Goodwill C) Retained earnings D) Land
Which of the following occurs when one Web site gives a commission to another for referring customers?
A) Business to business brokerage B) E-intermediary selling C) Drop shipping D) Limited merchant wholesaling E) Syndicated selling
Which of the following statements is true of communication barriers?
A. They cannot be physical. B. They can arise in a number of different forms. C. Most of them are insurmountable. D. Some noise is essential for effective communication.