Describe a few ways in which a marketer can engage in socially responsible target marketing
What will be an ideal response?
In order to engage in socially responsible target marketing, marketers must avoid purposefully targeting vulnerable or disadvantaged consumers with controversial or potentially harmful products. In addition, marketers should reconsider the marketing of adult products that may spill over into the child segment either intentionally or unintentionally; primary examples include beer, cigarettes, and fast food.
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Activities define more generally than work packages how the work will get done
a. True b. False Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Opportunities in accounting include auditing, consulting, market research, and tax planning. 2. Identifying the proper ethical path is usually easy. 3. The Sarbanes-Oxley Act (SOX) requires each issuer of securities to disclose whether it has adopted a code of ethics for its senior financial officers and the contents of that code. 4. The fraud triangle asserts that the three factors that must exist for a person to commit fraud are opportunity, pressure, and rationalization. 5. The Sarbanes-Oxley Act (SOX) does not require public companies to apply both accounting oversight and stringent internal controls.
Every organization should have an incident-response plan as part of the security program.
Answer the following statement true (T) or false (F)
For which of the following products would a continuous advertising schedule be most appropriate?
A. ski goggles B. lightbulbs C. heaters D. mosquito repellent E. swimming pool chemicals