Current consumer research suggests that the family's purchasing agent is now the
A. child or children.
B. husband.
C. wife.
D. It varies depending on the product and the family.
Answer: D
You might also like to view...
In 2012, a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland. What are the factors and impact of this scandal on consumer's food selection patterns and health consequences?
What will be an ideal response?
Which of the following will be categorized as a manufacturing overhead cost?
A) depreciation on factory plant and equipment B) wages paid to assembly line workers C) administration charges of showroom D) cost of direct materials used
Which of the following are determinants of service quality in a face-to-face service encounter?
A. Decor of physical environment B. Verbal behavior of employees C. Appearance of employees D. Verbal behavior of customers E. All of the above
The shape of the normal probability distribution is determined by the population standard deviation ?
Small values of ? reduce the height of the curve and increase the spread; large values of ? increase the height of the curve and reduce the spread. Indicate whether the statement is true or false